:root{
  --paper:#FAF8F4; --head:#403B36; --ink:#1A1612; --orange:#FF3B30; --dark:#211E1A;
  --card:rgba(255,255,255,.9); --line:rgba(26,22,18,.08); --gray:#7A756F;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth;overflow-x:clip}
body{
  font-family:'Onest',system-ui,sans-serif;background:var(--paper);color:var(--head);
  -webkit-font-smoothing:antialiased;overflow-x:hidden;
}
body::after{
  content:'';position:fixed;inset:0;pointer-events:none;z-index:999;opacity:.05;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}
.wrap{max-width:1100px;margin:0 auto;padding:0 20px}
.col{max-width:760px;margin:0 auto;padding:0 20px}

/* навбар-пилюля */
.nav{
  position:fixed;top:16px;left:0;right:0;margin-inline:auto;width:fit-content;z-index:100;
  display:flex;align-items:center;gap:22px;padding:10px 12px;border-radius:100px;
  background:rgba(255,255,255,.55);border:1px solid rgba(255,255,255,.8);
  backdrop-filter:blur(24px);-webkit-backdrop-filter:blur(24px);
  box-shadow:0 8px 24px rgba(77,31,13,.10);
}
.nav img{width:34px;height:34px;border-radius:50%;display:block}
.nav a.lnk{font-size:15px;font-weight:500;color:rgba(26,22,18,.8);text-decoration:none;white-space:nowrap}
.nav a.lnk:hover{color:var(--orange)}
.nav .cta{background:var(--orange);color:#fff;font-size:14px;font-weight:600;padding:10px 18px;border-radius:100px;text-decoration:none;white-space:nowrap}

/* герой кейса */
.hero{padding:140px 0 30px;position:relative}
.hero .glow{position:absolute;inset:0;pointer-events:none;z-index:-1;
  background:
    radial-gradient(560px 300px at 78% 10%, rgba(255,120,60,.16), transparent 70%),
    radial-gradient(480px 300px at 12% 32%, rgba(255,80,40,.10), transparent 70%);}
.eyebrow{display:inline-flex;align-items:center;gap:8px;font-size:12px;font-weight:600;
  letter-spacing:.12em;color:var(--gray);text-transform:uppercase}
.eyebrow::before{content:'';width:6px;height:6px;border-radius:50%;background:var(--orange)}
h1{font-size:clamp(30px,4.4vw,46px);font-weight:600;letter-spacing:-.02em;line-height:1.12;
  color:var(--ink);margin:14px 0 16px;text-wrap:balance}
.lead{font-size:18px;line-height:1.55;color:var(--head);max-width:640px}
.facts{display:flex;flex-wrap:wrap;gap:10px;margin:22px 0 6px}
.fact{background:#fff;border:1px solid var(--line);border-radius:100px;padding:8px 16px;
  font-size:13.5px;font-weight:600;color:var(--ink);box-shadow:0 4px 14px rgba(77,31,13,.06)}
.fact b{color:var(--orange)}

/* контент */
.body{padding:26px 0 10px}
.body h2{font-size:25px;font-weight:600;letter-spacing:-.01em;color:var(--ink);margin:40px 0 14px}
.body p{font-size:16.5px;line-height:1.62;margin:0 0 14px}
.body ul,.body ol{margin:0 0 16px 2px;list-style:none}
.body li{font-size:16.5px;line-height:1.55;padding-left:24px;position:relative;margin-bottom:9px}
.body ul li::before{content:'';position:absolute;left:4px;top:.62em;width:7px;height:7px;border-radius:50%;background:var(--orange)}
.body ol{counter-reset:n}
.body ol li{counter-increment:n}
.body ol li::before{content:counter(n,decimal-leading-zero);position:absolute;left:0;top:.1em;
  font-size:12.5px;font-weight:700;color:var(--orange)}
.quote{border-left:3px solid var(--orange);padding:4px 0 4px 18px;margin:22px 0;
  font-size:18px;line-height:1.5;font-weight:600;color:var(--ink)}
figure{margin:26px 0}
figure img{width:100%;height:auto;display:block;border-radius:20px;
  border:1px solid var(--line);box-shadow:0 18px 44px rgba(77,31,13,.10)}
figcaption{font-size:13.5px;color:var(--gray);margin-top:10px;line-height:1.45}

/* было/стало */
.ba{display:grid;grid-template-columns:1fr 1fr;gap:1px;background:var(--line);
  border:1px solid var(--line);border-radius:20px;overflow:hidden;margin:24px 0}
.ba>div{background:#fff;padding:16px 20px;font-size:15px;line-height:1.5}
.ba .h{font-size:12.5px;font-weight:700;letter-spacing:.1em;text-transform:uppercase}
.ba .h.was{color:var(--gray)}
.ba .h.now{color:var(--orange)}
.ba .was{background:#F6F3EE;color:var(--head)}
@media(max-width:640px){
  /* одна колонка: заголовки-шапки теряют смысл — подписываем каждую ячейку */
  .ba{grid-template-columns:1fr}
  .ba .h{display:none}
  .ba>div{position:relative;padding-top:34px}
  .ba>div::before{position:absolute;top:13px;left:20px;font-size:11px;font-weight:700;
    letter-spacing:.1em;text-transform:uppercase}
  .ba>.was::before{content:'Было';color:var(--gray)}
  .ba>div:not(.was)::before{content:'Стало';color:var(--orange)}
}

/* результат */
.result{background:linear-gradient(135deg,#FFF3F0,#FFEDE6);border:1px solid rgba(255,59,48,.18);
  border-radius:24px;padding:28px 30px;margin:30px 0}
.result .num{font-size:34px;font-weight:700;letter-spacing:-.02em;color:var(--orange);margin-bottom:6px}
.result p{font-size:16px;line-height:1.55;margin:0;color:var(--head)}

/* CTA */
.ctaBlock{margin:56px 0 40px;background:var(--card);border:1px solid rgba(255,255,255,.9);
  border-radius:28px;padding:38px 36px;box-shadow:0 24px 60px rgba(77,31,13,.10);position:relative;overflow:hidden;
  scroll-margin-top:96px} /* фикс-навбар не должен накрывать заголовок при переходе по #cta */
.ctaBlock::before{content:'';position:absolute;inset:0;z-index:-1;
  background:radial-gradient(420px 260px at 85% 0%, rgba(255,120,60,.14), transparent 70%)}
.ctaBlock h2{font-size:27px;font-weight:600;color:var(--ink);letter-spacing:-.01em;margin-bottom:10px}
.ctaBlock .sub{font-size:15.5px;line-height:1.55;color:var(--head);max-width:520px;margin-bottom:20px}
.leadForm{display:flex;flex-wrap:wrap;gap:10px;max-width:620px}
.leadForm input{flex:1 1 200px;font-family:inherit;font-size:15px;padding:14px 18px;
  border:1px solid var(--line);border-radius:14px;background:#fff;color:var(--ink);outline:none}
.leadForm input:focus{border-color:var(--orange)}
.btn{display:inline-flex;align-items:center;gap:10px;background:var(--orange);color:#fff;
  font-family:inherit;font-size:15.5px;font-weight:600;padding:14px 24px;border:0;border-radius:100px;
  cursor:pointer;text-decoration:none;box-shadow:0 12px 28px rgba(255,59,48,.35)}
.btn:hover{transform:translateY(-1px)}
.formNote{font-size:13px;color:var(--gray);margin-top:12px}
.ok{display:none;font-size:16px;font-weight:600;color:#1B7A3D;margin-top:14px}

/* футер */
footer{background:var(--dark);color:rgba(255,255,255,.75);margin-top:60px}
footer .in{max-width:1100px;margin:0 auto;padding:30px 20px;display:flex;flex-wrap:wrap;
  gap:14px;align-items:center;justify-content:space-between;font-size:14px}
footer a{color:rgba(255,255,255,.85);text-decoration:none;margin-left:18px}
footer a:hover{color:#fff}

/* индекс кейсов */
.caseGrid{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:18px;margin:30px 0 10px}
.caseCard{background:#fff;border:1px solid var(--line);border-radius:24px;padding:26px 26px 22px;
  text-decoration:none;color:var(--head);box-shadow:0 14px 36px rgba(77,31,13,.07);
  display:flex;flex-direction:column;gap:10px;transition:transform .18s ease, box-shadow .18s ease}
.caseCard:hover{transform:translateY(-3px);box-shadow:0 22px 48px rgba(77,31,13,.12)}
.caseCard .tag{font-size:12px;font-weight:700;letter-spacing:.1em;color:var(--orange);text-transform:uppercase}
.caseCard h3{font-size:20px;font-weight:600;color:var(--ink);letter-spacing:-.01em;line-height:1.25}
.caseCard p{font-size:14.5px;line-height:1.5;color:var(--head)}
.caseCard .go{margin-top:auto;font-size:14px;font-weight:600;color:var(--orange)}
@media(max-width:640px){.hero{padding-top:120px}.ctaBlock{padding:28px 22px}}